French luxury fashion brand Louis Vuitton has published a new city guide for Seoul, highlighting features as the "fiery" tempers of Koreans.

The book is filled with observations of the city from the perspective of foreigners. Louis Vuitton has been publishing city guides since 1998. They have covered 13 major cities like London, New York, Paris and Tokyo. Seoul and Beijing were newly added in this edition, which is available in Korean, English and French.

Louis Vuitton's editorial director Julien Guerrier said the writers are familiar with Seoul and have distinctly French tastes.

Lead writer Michel Temman, who lives in Shanghai and is the publisher of a travel and art magazine called El Loco, describes Seoul as a city whose "lights stay on for 24 hours" and whose people have an "enthusiastic" spirit.