05/26(Sun) 15:50

Promoting National Image Most Important During World Cup

Many Koreans believe the most significant aspect of the upcoming 2002 FIFA World Cup games is to promote Korea and its image to the world according to a survey by a leading private think tank. Samsung Economic Research Institute recently polled some 5,700 of its members on-line asking them what they thought was the most meaningful aspect of the soccer gala. Results released, Friday show over half the respondents singled out national image. Nearly 22% placed an emphasis on a successful hosting and management of the games, while around 20% said it was most important for Team Korea to make it into the second round.

(Arirang TV)