New Digital Product Allows for Ads on Labels

Duke F.D., a local firm planning to market a new digital label product, carried out a trial performance and demonstration of the product Tuesday. The firm explained that the product, liquid crystal display (LCD) label that displays the name of the product to which it is attached just like conventional labels, can also carry display ads in real time. The company explained that the labels include three key elements: the display unit, CPU and paging system, adding that the new product has been named MAPS, which stands for mobile advertising paging service. According to the company, a US$150,000 contract has already been signed with U.S. sportswear giant Nike to supply the product.

(Chung Sung-jin, sjchung@chosun.com)