Korea's Special District for Fashion: Tongdaemun

Tongdaemun has become Seoul's special district for fashion with a floating population of 400,000 a day, and daily sales amounting to W40 billion (US$ 39 million). The facilities of three relatively new skyscapers - Doosan Tower (abbreviated to DooTa), Freya Town, Migliore - do not fall short to high-quality department stores. The stores offer diverse items that catch up with the most recent fashion at a remarkable speed, which is the unprecedented marketing strategy of Tongdaemun took to succeed in attracting consumers. To Continue

by Chosun Ilbo's Publication Photo Dept. Reporter Kim Young-hoon

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