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A Message from IMAT

Dear Sir or Madam,

My name is Park Nam-kyu who is in charge of the International Marketing & Advertising Team of the Chosun Ilbo. I and Mr. Kim Seung-kyun are always concerning the international advertising at the Chosun Ilbo newspaper. The Chosun Ilbo was first published in 1920 and over the years has built itself to be the publication with the largest circulation and most influence in Korea. According to surveys by AC Nielsen and Gallup Korea, the newspaper is far ahead of its closest competitors in these terms, a fact confirmed by its Audit Bureau of Circulation listing.

The Chosun Ilbo is favored by domestic advertisers not only for the above reasons, but also because of the socio-economic status of its subscriber base, which has a high academic standard and is from the middle to upper income brackets with a higher spending potential. This is recognized as ensuring a greater advertising efect leading to increased purchases.

The effect is enhanced by having separate sections such as travel, economy and lifestyle allowing for targeted advertising of brand name goods in the relevant areas.

Far from being satisfied with this, the Chosun Ilbo continues to make efforts to build up its subscriber base, while increasing its advertising effect.

Please find included, brochures on the Chosun Ilbo, survey results by various agencies, and advertising rates. If you have any questions concerning advertising in Korea, please do not hesitate to contact me and I will reply as quickly as possible.

Thank you for your time in reading through this material.

Yours sincerely,
Park Nam-Kyu