The No. 1 Newspaper, The Chosun Ilbo The Newspaper Providing the Most Satisfaction to Readers
The Most-read Newspaper The Newspaper with the Strongest Points on the Economy
The Highest Ad Effect Our Readers' Characteristics by Page
The Most Accurate and Renowned Newspaper The Largest Circulation in Korea


 
¢Â The Largest Circulation in Korea.

In order to make public to the readers the accurate number of publication copies and make it possible for advertisers and academia to take full advantage, the Chosun Ilbo began undertaking annual ABC inspections in 1993, the first journal to do so in Korea. As of 1998, the Chosun Ilbo is the only newspaper among 36 daily newspapers in Korea that submits its data on publication copies to the ABC Association and undergoes inspection.

According to the Inspection Report of the Korea ABC Association (July 1998) that gives inspection results from October 1996 through September 1997, the Chosun Ilbo has the largest circulation with two million six hundred and sixty thousand copies a day, as of September 1997. Publications after October 1997 are now under inspection.




¢Â Newspaper Readership Demographics, Korea and USA.
Among adults in Korea, 63% read a newspaper, on a given day, compared to 59% of adults in the USA. Readership rates of those in their 20's and 30's in Korea is very high and those with higher education and income show higher readership rates than those in the USA.







Date Source : 'Korea Newspaper Readership Survey', AC Nielsen Korea. 1998 'Facts about Newspaper', The Newspaper Association America, 1998


¢Â The Chosun Ilbo is the 14th Largest Newspaper in the World.
As of September 1997, the Chosun Ilbo printed 2,663,000 copies a day, the largest number in Korea and the 14th largest among daily newspapers around the world.


Order Newspaper Country Copies per Day
(million)
1 Yomiui Shimbun Japan 14.562
2 Asahi Shimbun Japan 12.722
3 Sichuan Ribao China 8.000
4 Manichi Shimbun Japan 5.833
5 Bild Germany 5.674
6 O Diario Portugal 5.666
7 Nihon Keizai Shimbun Japan 4.640
8 Chunichi Shimbun Japan 4.323
9 The Sun England 3.863
10 Renmin Ribao China 3.000
11 Sankei Shimbun Japan 2.893
12 Gongren Ribao China 2.500
13 The Daily Mirror England 2.375
14 Chosun Ilbo1 Korea 2.225
15 The Daily Mail England 2.220
19 Wall Street Journal United States 1.774
24 USA Today United States 1.629

Data : number of copies for paid-sales
Data Source : 'Top Newspaper by circulation' Editor & Publisher, September 1997
(http://www.mediainfo.com/ephome/research/researchhtm/world100.htm)


¢Â Korea is the 7th Largest Country for Advertising Revenue in the World.
The total advertising revenue generated in Korea in 1997 was US$7.722 million, the 7th largest in the world. The increase rate from the previous year was the second highest among the ten largest countries generating advertising revenue. In Asia, Korea is the second biggest country in terms of advertising, following Japan.


(US$1mil., %)
Order Country 1997 Increase rate
1 USA 111,126 9.8
2 Japan 42,123 5.0
3 Germany 22,780 4.9
4 U.K 17,570 6.9
5 France 10,471 2.8
6 Brazil 8.786 14.3
7 Korea 7,722 15.1
8 Italy 6,860 6.6
9 China 6,486 28.9
10 Spain 4,992 3.9

Data Source : ¡¸Zenith Media¡¹ & ¡¸Advertizing Age International¡¹, 1998



(US$1mill., %)
Order Country 1997 Increase rate
1 USA 111,126 9.8
2 Japan 42,123 5.0
3 Germany 22,780 4.9
4 U.K 17,570 6.9
5 France 10,471 2.8
6 Brazil 8.786 14.3
7 Korea 7,722 15.1
8 Italy 6,860 6.6
9 China 6,486 28.9
10 Spain 4,992 3.9

Data Source : ¡¸Zenith Media¡¹, 1998


¢Â Newspapers take 40% of the Advertising Market in Korea.
The total advertising revenue generated by newspapers in Korea in 1997 was W2.120 trillion, that is a share of 40% of the whole advertising market. This accounts for more than half of the total ads placed in newspapers, TV, magazines and radio. It is characteristic in Korea that the market share of newspapers is larger, compared to that in developed countries.


(1mill.won, %)
Advertisement Cost share ratio
Newspaper 2,126,142 39.5
Television 1,547,748 28.3
Magazines 212,954 4.0
Radio 231,388 3.9
New media 166,192 3.1
SP/DM etc 1,092,529 20.3

Data Source : Cheil Communications, 1998






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