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ΆΒ Readership Survey by Page.

Pages that Chosun Ilbo readers read most are the front page and the social news page, where they can read general news.

By gender, male readers show a comparatively higher interests in sports, politics and the economy, while female readers have higher interests in culture and metropolitan affairs. However, female readers also show high readership of the front page and the social page.

Gender
Front Page Editorial National Politics Social Affairs Business Internat-ional News Sports Culture Special Reports Metro
Male 97 70 73 79 73 72 71 52 65 48
Female 91 59 55 77 56 54 50 66 52 69

By age, readers in their 20's have comparatively more interest in sports and culture, while those in their 30's chose the economy, culture and metropolitan affairs. Readers in their 40's show a higher readership level in social news, editorials, political affairs and international news.

Age
  Front Page Editorial National Politics Social Affairs Business Internat-ional News Sports Culture Special Reports Metro
20-29 92 63 58 78 66 63 66 65 50 52
30-39 93 60 61 79 68 64 63 63 59 65
40-49 98 71 72 81 67 65 62 56 69 61
50-59 94 64 65 74 55 60 42 45 58 55
Data source : Cheil Marketing Survey, September 1998 : 800 households, Seoul

Readers' preferences to pages are closely related to their occupations. Political news pages are preferred by professionals, managers and the self-employed, while economic and international news pages are selected by professionals, managers and office staff. Sports pages and culture pages are most preferred by college students, special reports pages by professionals and managers, and the metropolitan pages by housewives. The front page, editorial page and the social news pages are popular with readers from all occupations.

Occupation
  Front Page Editorial National Politics Social Affairs Business Internat-ional News Sports Culture Special Reports Metro
self-employed 95 65 73 76 67 64 68 56 58 59
professional /manager 94 62 76 81 73 76 63 63 70 59
office/clerical 93 63 65 79 69 70 67 62 56 53
engineer /service 98 63 68 76 58 62 53 49 58 53
housewife 92 62 54 78 54 51 47 59 55 67
student 89 64 48 78 67 62 76 71 63 44
Data source : Cheil Marketing Survey, September 1998 : 800 households, Seoul


ΆΒ Sweeping Popularity of 'Kwangsoo Reflects' Among the Younger Generation.
The serial cartoon 'Kwangsoo Reflects' published in the Chosun Ilbo has gained major popularity among young people. With its unique touch and flair, 'Kwangsoo Reflects' is growing more popular day by day achieving a much higher recognition factor than competing newspapers.




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