
General Introduction
DIZZO is one of the most frequently visited web site in Korea, having a wide variety of superb contents that
includes news, entertainment, sports, leisure, culture, life styles and people.
As the Internet gains more and more influence on our lives, on-line business increases rapidly day by day.
In this regard, the importance of advertising on the Internet is becoming more pre-eminent than ever before in the
e-business community.
Characteristics of the Internet Chosun Ilbo
- The first service launched with the number one market share, and reputation as the most famous online
paper in Korea
- Quick real time service with a 24 hour up-date system
- The best service provided by easy interfaces, excellent design and abundant data
- The largest subscription rate (approximately 1 Million) among all newspaper sites in Korea
- 38 Million pages viewed per month including the DIZZO portal site (April, 2000)
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Readers Introduction to the Chosun Ilbo Internet Site
Gender

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Age

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Residence

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Vocation

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Education

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Income(1 Mil won/Month)

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The Merits of Internet Advertising With the Internet Chosun Ilbo
- Advertisers receive feedback directly, thanks to interactive communications between consumers and sponsors.
- Sponsors get high advertising effectiveness thanks to the domestic fame of the Digital Chosun Ilbo, the most
famous news portal site in Korea.
- Major readers are mainly young and educated people from 20 to 30 who lead public opinion and possess the most
purchasing power.
- Advertising techniques vary using multimedia technologies such as animation, sound and graphics.
- Advertising effectiveness is continuous due to repeated banner rotation, while costs are reasonable in terms of
maintenance and revision.
Advertisement Information
|
Location |
Type |
Size(Pixel) |
Status |
Rate |
Max Volume |
Chosun Ilbo Front Page
|
A |
Above Full Banner |
468 * 60 |
Rotation |
£Ü20/impression |
12KB |
| B-1, B-2 |
Small Banner |
190 * 40 |
Rotation |
£Ü5/impression |
10KB |
| C |
Logo Button |
112 * 60 |
Fixed |
£Ü13Mil/week |
10KB |
| D-1, D-2 |
Button |
100 * 80 |
Fixed |
£Ü7Mil/week |
10KB |
| E |
Middle Full Banner |
468 * 60 |
Rotation |
£Ü10/impression |
12KB |
Chosun Ilbo Contents Page
|
F |
Above Full Banner |
468 * 60 |
Rotation |
£Ü20/impression |
12KB |
| CF |
Logo Button |
112 * 60 |
Fixed |
£Ü8Mil/week |
10KB |
| G-1, G-2 |
Button |
100 * 80 |
Fixed |
£Ü5Mil/week |
10KB |
Chosun Ilbo News Page |
H |
Above Full Banner |
468 * 60 |
Rotation |
£Ü20/impression |
12KB |
| CH |
Logo Button |
112 * 60 |
Fixed |
£Ü12Mil/week |
10KB |
| I-1, I-2 |
Button |
100 * 80 |
Fixed |
£Ü7Mil/week |
10KB |
Sports Chosun Front Page |
A |
Box |
75 * 95 |
Fixed |
£Ü8Mil/month |
10KB |
| B |
Banner |
200 * 40 |
Fixed |
£Ü7Mil/week |
10KB |
Sports Chosun News Page |
C |
Top Banner |
200 * 40 |
Fixed |
£Ü8Mil/month |
10KB |
| D |
Box |
85 * 70 |
Fixed |
£Ü7Mil/month |
10KB |
| DIZZO Portal |
A |
Above Full Banner |
468 * 60 |
Fixed |
£Ü5Mil/month |
10KB |
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- Creative work (Advertisement banners) should be submitted as raw data, in GIF or JPG format according to the
sizes described above, to a maximum file volume of under 10KB or 12 KB respectively.
Contact Information
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